ROI Calculator

Model the economics of a conversation-led funnel.

Estimate the potential impact of recovering abandoned demos, activating more trials, converting more paid customers, and expanding existing accounts. Every input and every assumption is editable.

These estimates model potential outcomes using your inputs and editable assumptions. They are not guarantees, forecasts, or established customer results. A controlled pilot is required to measure incremental impact.

Your funnel

Example assumptions — edit freely

Monthly website visitorsMonthly advertising spend$Monthly demo requestsDemo requests that book meetings%Meeting show rate%Attended meetings that become customers%Monthly free-trial startsTrial activation rate%Trial-to-paid conversion rate%Average first-year contract value$Existing customer countAnnual upsell rate%Average upsell value$New revenue attributable to paid advertising%

Pre-filled values are example assumptions for illustration only, not benchmarks. Advertising attribution controls how much modeled new revenue is credited to paid media when calculating ROAS.

Improvement assumptions

Relative improvements applied on top of your current performance.

Abandoned demo intent recovered15%

Range 0–30%

Relative lift in meeting bookings15%

Range 0–30%

Relative lift in meeting show rate10%

Range 0–25%

Relative lift in trial activation10%

Range 0–25%

Relative lift in trial-to-paid conversion5%

Range 0–20%

Relative lift in upsell conversion5%

Range 0–20%

Total estimated incremental annual revenue

$7.87M

$7.85M new logo · $24K expansion

Current estimated ROAS

6.48x

$14.00M attributable / $2.16M spend

Modeled estimated ROAS

8.12x

$17.54M attributable / $2.16M spend

Monthly incremental volume

Recovered demo conversations

117

Additional meetings booked

110

Additional meetings attended

106

Additional activated trials

Additional paid customers

36.3

Additional expansion revenue (annual)

$24K

Unit economics

Revenue per demo request

$2,706

Revenue per trial

$873

Value per recovered conversation

$901

Illustrative planning model. Outcomes depend on traffic, offer, funnel design, channel eligibility, consent, product experience, and baseline performance.

Results

Where the incremental revenue comes from.

Funnel comparison and contribution by improvement area, using your current inputs.

Conversion funnel comparison

Demo requests1,200 → 1,200

Engaged conversations420 → 537

Meetings booked420 → 530

Meetings attended273 → 379

Activated trials700 → 770

New paid customers144 → 180

Grey bar: current monthly volume. Green bar: modeled monthly volume.

Contribution waterfall (annual)

Demo recovery

$1.26M

Meeting improvement

$3.77M

Trial activation

$1.81M

Paid conversion

$998K

Expansion

$24K

Total incremental annual revenue$7.87M

Scenarios

Conservative, target, and aggressive.

Editable modeling scenarios for planning conversations. These are not benchmarks and not observed customer results.

Scenario	Meeting booking	Trial activation	Trial-to-paid	Upsell	Incremental annual
conservative	%	%	%	%	$4.77M
target	%	%	%	%	$7.87M
aggressive	%	%	%	%	$12.46M

Scenario values are modeling assumptions you control, not benchmarks, industry averages, or guaranteed outcomes. Applying a scenario updates the booking, activation, conversion, and upsell sliders above.

Want to validate these assumptions with a controlled pilot?

Pick whichever next step is genuinely useful. Scheduling is optional — your entered values stay saved while you explore the rest of the site.

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