Enertia · AI Revenue Momentum
Recover the revenue hiding between intent and purchase.
Turn abandoned demos, inactive trials, and missed expansion opportunities into guided AI conversations across Apple Messages, RCS, and WhatsApp.
Abandoned-cart recovery for demos and trials. Educate first. Schedule when it creates value.
The gap
Your best prospects are disappearing in the gaps.
Companies spend heavily to generate demand, then lose high-intent buyers in the silent moments between steps.
- Abandon a demo form
- Leave the meeting scheduler
- Miss a scheduled demo
- Start but never activate a trial
- Fail to reach the product's first-value milestone
- Stop responding to email
- Reach an upgrade opportunity but receive no guidance
“E-commerce systematically recovers abandoned carts. Why doesn’t SaaS systematically recover abandoned demos and trials?”
Why inertia
Momentum is the missing asset in your demo cycle.
Buying momentum starts decaying the second a buyer leaves the page. The conventional funnel is built to stop motion — a form, a calendar, an email queue — instead of sustaining it. Enertia exists to keep the evaluation moving.
Intent decays in hours, not weeks
A calendar is a full stop
Humans cannot stay in motion
Momentum compounds down-funnel
At rest
- Demo form submitted
- Calendar opened
- Calendar abandoned
- Email queue
- Silence
In motion
- Question answered immediately
- Use case recommended
- Value proven in-channel
- Specialist introduced with context
- Meeting booked when it is worth it
What gets measured
- Recovered conversations
- Qualified next steps created
- Trials activated
- Attributed revenue by campaign
Educate first. Schedule when it creates value.
What the analysts see
The buying journey stopped being a funnel.
Independent research describes the same failure Enertia was built for: buyers want to move on their own, but a rep-free path alone produces worse decisions. The winning motion is continuous education with a human introduced at the right moment.
67%
of B2B buyers prefer a rep-free experience
Buyers want to evaluate without booking a call — but the conventional funnel only has one door, and it is a calendar.
Source: Gartner sales survey of 646 B2B buyers, March 2026
17%
of the purchase journey is spent meeting suppliers
And that sliver is split across every vendor on the list. The other 83% happens without you — unless something of yours is still in the conversation.
Source: Gartner 2024 B2B Buying Survey
1.8x
more likely to close a high-quality deal on a hybrid path
Pure self-service produces regret; digital plus human produces better deals. Educate first, then bring the human in.
Source: Gartner B2B Buying Report
45%
of buyers used AI during a recent purchase
Buyers already evaluate with AI. Meeting them with your own product specialist is now table stakes, not novelty.
Source: Gartner sales survey, March 2026
The six buying jobs — a loop, not a line
Gartner describes B2B buying as six jobs buyers revisit in any order, often several at once. A calendar interrupts a loop that is already in motion. A persistent AI revenue agent travels with it.
Answers the first question in-channel, the moment intent appears.
Explains what the product does for a company like theirs.
Recommends a use case and scope from their own answers.
Keeps your evaluation active while other vendors go quiet.
Proves value with a guided trial or an ROI model, not a slide.
Leaves a shareable thread for a 6–10 person buying group.
Buyers do not want fewer humans. They want humans later — after the evaluation has already moved forward.
Third-party research is presented as market context only and does not constitute an endorsement of Enertia. Sources: Gartner 2024 B2B Buying Survey; Gartner sales survey press release, March 9, 2026 (646 B2B buyers surveyed August–September 2025); Gartner B2B Buying Report. Figures describe the broader B2B market, not Enertia results.
The agent
Give every buyer a persistent AI product specialist.
An AI revenue agent — a buyer enablement experience that determines and executes the next best value event for each buyer, then measures revenue rather than messages.
Responds immediately
Preserves context
Educates first
Qualifies conversationally
Guides trial activation
Introduces the right seller
Continues after the meeting
Measures revenue to source
Finds upsell and renewal
Surfaces
One agent. The surfaces your buyers and sellers already use.
Each surface has a distinct role — buyer conversation, internal collaboration, or system of record.
Apple Messages for Business
RCS
Email & Web
Slack
Microsoft Teams
Salesforce & HubSpot
Product analytics
Advertising platforms
AI to human
The handoff happens at the moment of intent.
When a conversation crosses your qualification threshold, the agent alerts the assigned representative with the full picture — and gives them one-tap actions.
“High-intent buyer: 450-employee technology company, evaluating payroll and onboarding, implementation targeted this quarter.”
Lifecycle
Optimized for the next best value event, not the next message.
The agent runs continuously across the full revenue lifecycle, choosing the action most likely to move the customer forward.
01
Acquire
02
Engage
03
Qualify
04
Activate
05
Convert
06
Expand
07
Renew
Pilot targets
Designed to move the metrics that produce revenue.
Measure revenue—not merely messages, leads, or meetings.
15–35%
more engaged lead conversations
10–25%
more completed meeting bookings
10–20%
improvement in meeting show rate
5–15%
lift in trial activation
3–10%
relative lift in trial-to-paid conversion
5–20%
potential improvement in ROAS
10–25%
recovery of otherwise abandoned demo intent
View these pilot targets as a table
| Target range | Metric |
|---|---|
| 15–35% | more engaged lead conversations |
| 10–25% | more completed meeting bookings |
| 10–20% | improvement in meeting show rate |
| 5–15% | lift in trial activation |
| 3–10% | relative lift in trial-to-paid conversion |
| 5–20% | potential improvement in ROAS |
| 10–25% | recovery of otherwise abandoned demo intent |
Illustrative pilot targets—not guaranteed outcomes. Actual results depend on traffic, offer, funnel design, channel eligibility, consent, product experience, and baseline performance. A controlled pilot is required to measure incremental impact.
Use cases
Where teams deploy the agent first.
B2B SaaS trial conversion
Demo abandonment recovery
Multi-location membership conversion
App download and activation
Customer expansion
Renewal and retention
Architecture
A layered revenue stack, connected end to end.
Advertising, intent, intelligence, conversation, and people operate as one attributed system.
How much revenue is your current funnel leaving behind?
Ask a question, get a recommendation, calculate the value, or generate a pilot outline. A meeting is available — never required.