How it works
From ad click to attributed revenue, in one continuous conversation.
The agent operates across the full journey — detecting intent, holding context, and executing the action most likely to move the buyer forward.
Sequence
Seven steps the agent runs continuously.
Detect intent
Ad clicks, pricing views, form abandonment, scheduler exits, and product signals feed the agent in real time.
Invite to conversation
An eligible messaging invitation moves the buyer into Apple Messages, RCS, or WhatsApp with context intact.
Understand and educate
The agent answers evaluation questions, shares tailored proof, and computes savings or ROI on request.
Qualify conversationally
Company size, use case, timing, and scope are captured as dialogue, not as a form.
Execute the next best value event
Start a trial, complete an activation milestone, install the app, request an extension, or book a meeting.
Hand off to a human
The assigned rep receives an actionable brief and can join the same thread instantly.
Attribute the revenue
Every purchase, upgrade, and renewal maps back to the source channel and conversation.
Handoff
Humans enter exactly when they add the most value.
The agent never blocks a seller. It prepares the moment, then steps aside.
“High-intent buyer: 450-employee technology company, evaluating payroll and onboarding, implementation targeted this quarter.”
Next best value event
The agent optimizes for outcomes, not replies.
Channel availability depends on eligibility, consent, and regional support for Apple Messages for Business, RCS, and WhatsApp.
Buying jobs
Mapped to how buyers actually buy.
Gartner describes B2B buying as six jobs buyers revisit in any order rather than a linear funnel. The agent works each job in the buyer's own channel.
Problem identification
Solution exploration
Requirements building
Supplier selection
Validation
Consensus creation
The six buying jobs framework is Gartner’s (Gartner B2B Buying Journey); buying group size of 6–10 decision makers, Gartner, 2024. Cited as market context only — not an endorsement of Enertia.
Architecture